Understanding the challenge
Starlightunion Inc. offers a wide range of design, remodeling, and custom home services. The challenge was to organize these different offerings clearly while creating a highly visual website that feels warm, welcoming, and connected to the feeling of home, rather than looking like a typical construction company website.
Take a Look at the Original Website
The original website used similar imagery and layouts throughout, offering limited visual variety. The content provided a general introduction to the company but did not fully explain its range of services or communicate the warm, welcoming character of the brand.
I independently redesigned and built the entire website on Shopify, from site structure and visual design to content refinement, image selection, and page setup. I created a warm and visually focused website using inviting interior imagery, natural colors, thoughtful spacing, and a consistent visual style. I also reorganized the company’s services and project categories so visitors could easily explore the work while experiencing a clear and cohesive brand identity.
Used large-scale imagery to highlight interior styles and completed spaces
Created a warm, approachable visual direction
Organized services and projects into clear categories
Refined website copy and selected supporting visuals
Added clear contact buttons to make it easier for visitors to submit project inquiries
The redesigned website gives visitors a clear path from exploring design inspiration and services to submitting a project inquiry. From December 2025 to early October 2026, it received 80+ project inquiries, supported by ongoing social media promotion, including paid campaigns.
